About Us

Our Journey

At Peony-com, our mission is simple: to bring the best of Korean skincare to customers across the UK—without the premium price tag. We specialize exclusively in Korean beauty because we believe radiant, healthy skin is where true beauty begins, and Korea continues to lead the way in cutting-edge skincare innovation.

My love affair with K-beauty began 17 years ago when I first moved to Seoul. Since then, I’ve explored everything from wallet-friendly finds to luxurious cult favorites, gaining a deep appreciation for the quality and effectiveness of Korean skincare.

Fast forward to four years ago—after settling in London, I quickly realized how hard it was to find reliable, affordable Korean beauty products. That challenge sparked the idea behind Peony-com: to make the incredible skincare treasures I found in Korea more accessible here in the UK.

Thanks to the fierce competition in Korea’s beauty industry, high-quality skincare remains surprisingly affordable. That’s something I wanted to share with others who care about their skin but don’t want to overspend.